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Royal Caribbean Cruises is one of the world’s leading cruise lines, offering all of its passengers the highest quality of service and excellent facilities. The ships themselves are renowned for their sleek and simplistic design, with subtle theming and décor to give a relaxing and comfortable feel. In 2012 the cruise line commanded an impressive 16.4% share of the total cruise market in terms of passenger numbers. One of the reasons why this figure is so high is because Royal Caribbean greatly appeals to first-time cruisers and repeat cruisers choose this line again and again because they know they can expect a high-quality cruising experience that is great value for money.